The fact Women don’t like to be addressed in masculine. That shouldn't be a surprise, but it happens a lot. More frequently than you may think. That's mainly because English is a non-gendered language, but Galician, Spanish and many more languages are gendered.Addressing all of your audience in masculine is excluding all your female audience. It's showing them that they don’t matter to you, that they aren’t really part of your target audience. If you don’t bother addressing them correctly, why should they bother buying your products or services? The solution For signed-in users, adapting the translation based on their…